We all know mobile phones play an essential part in our daily life. They have out numbered the users of TV, desktop PC’s and laptops. Today they have become popular channels for marketing and advertising. Through mobile advertisement the companies could reach their target audience any where, any time. Companies use mobile phone for virtual marketing purpose and use mobile phones as a media to attract the customers. Companies send information about their products and services to the target audience through SMS. As SMS is restricted to text only, companies use MMS to send audio and video messages to the customers. They also put advertisements on different applications and games of mobile phones. Some companies take the record of cell phone numbers from the network providers and do telemarketing by advertising their product through calls. Mobile phone users are looking for cell phones which have WAP and WiFi facility so that they can browse internet. Which means mobile advertisements may absorb the internet advertising and marketing as well.

Google generates most of its revenues through ads on publisher’s website. Now, as we all know that most of the people browse websites on their mobile handsets, even websites like Google cannot neglect the mobile advertisement. This gives a clear idea that advertisement on mobile phones is the next big thing in the year 2010, as in 2009 Japanese companies were able to attract almost 1 billion dollar business through mobile advertising only. In the words of Jumtap’s CMO Paran Johar: “If there is any doubt that 2010 is the year of Mobile Advertising, Apple just cleared up any speculation. For pessimists who thought the Google acquisition of Admob was a fluke, this reinforces that mobile advertising is here to stay.”

The new Nokia C5 smart phone is also named Candybar as it is of the size of a candy bar. Its height is 112mm, width is 46mm and it is 12mm thin. The Size of its screen is 2.2 inches and it has 3.2mega pixel camera. The new Nokia C5 runs the third edition of S60 OS by Symbian. It is installed with Ovi Maps 3.0 with free navigation that allows users to know about their location. We know Nokia doesn’t miss on latest mobile phone features. So, it is not a question that it will have an MP3 player, a video recorder and other features like Wi-Fi. What makes this C5 mobile phone different from others is that it is dedicated to social media networking. It has an application in it which will display you your top three favorite friends on Facebook on its screen and it will also give you updates about your Facebook account. With the Nokia Messaging application it will be easier for users to keep in touch on IM using Google Talk or Windows Live Messenger.

Other than that it has built-in radio Fm and 3.5mm AV connector. It also has IHF speakers which will make the smart phone sound good. The smart phone also has a Micro SD card slot and can support a 16 GB card with great ease. It is expected that this cell phone will cost around 135 Euros. No doubt this cell phone is attractive and everybody knows that the Nokia mobile phones are user friendly but some features like 3.2 mega pixel camera and 16GB storage are a bit questionable. It will be interesting to see the competition between Nokia and other smart phones like Google Nexus One and Motorola Backflip because they are offering 5mega pixel camera and above 16GB Micro SD card support along with other unique and attractive features.

We all know that the touch system technology used by Apple iPhone is different from all the other mobile phones in the industry and it has taken patent on it so that all the other mobile phones cannot use their touch screen technology until the patent lasts. But recent reports from Apple bring in the notice of people that HTC is using the touch screen technology of Apple iPhone in their smartphone. In this concern Apple has filed a lawsuit with the U.S. International Trade Commission (ITC) in Washington and a U.S. District Court in Delaware against HTC. It has filed infringement of 10 patents including the Android operating system and touch screen technology. This lawsuit has already caused a lot of loss to HTC as their share price has dropped by 2 percent in the Taiwan Stock Exchange. If Apple wins the lawsuit HTC will have to bear further losses. Moreover, they will have to take license from Apple to use the technology. Apple might hit HTC in the U.S market by refusing to give it license. This will further decline the popularity of HTC smartphones as U.S is one of the largest economies of the world.

Experts in the Mobile phone industry say that people are now looking for smartphones other than iPhone because they want something different. Apple has taken this step to warn all the other cell phone manufacturers in the industry to come up with innovative technologies despite of using technology of Apple.

HTC claims that it has used its own innovative technology and is well known for its technological innovations over the years. HTC has decided to fight against the lawsuit and it also has the support of Google Inc. with it. This fight of patent infringement lawsuit will be interesting to see because the one loses the lawsuit will have to bear a huge loss in the market.

This mobile phone measures 102mm tall, 56mm wide and 13mm deep and it weighs 155 grams. It has a rear facing 3.2-megapixel camera with a LED flash to help you navigate tough lighting conditions. Obviously the main focus of the Puma phone is sports and there are plenty of features to help you in this regard. The Puma phone features an analogue stopwatch as well as a GPS run tracker, GPS bike speedometer and a pedometer. With pedometer you can measure your steps everyday and if you are a seafaring type there is a built in yachting compass. One great feature of Puma mobile phone is that it has an integrated solar panel, which makes it a green and eco-friendly mobile phone.

Segam Puma provides WAP 2.0/xHTML, HTML for internet browsing and it has 3G Networks HSDPA 900 / 2100. The music player has a runtime of 24 hours continuously with MP3/WMA/eAAC+ player, MP4/H.263/H.264 player and stereo FM radio with RDS. Apart from other features that are related to sports, Segam Puma has one built-in sports news application which not only makes it attractive for the sports persons but also for the people who are interested in scores and latest news about sports. Moreover, it has a 35 hours standby time and up to 5 hours of talk time. So far the cell phone is doing good in the U.S market and has created an environmentally sustainable value. However, the success of this mobile phone can only be measured when it will be launched in other parts of the world (scheduled to be in April).

Before coming up with such a technology and planning to introduce such application a survey was conducted to see whether the consumers will like it or not and the results were surprising even for the surveyors. A huge number of consumers were willing to avail such services. This application will not only be beneficial for the consumers but also for the banks and the financial institutions. It will be beneficial for the consumers as they won’t have to visit the branch and can deposit their checks with great ease whereas the banks won’t need a wide branch network and they can control their cost with that.

Security concerns still remain a big issue. Consumers who are looking to get benefits out of this new technology have concerns about fraud and privacy of financial data. The banks and the technology companies say that they have largely overcome these concerns and will provide these services with the best security. Even though consumers have shown favorable attitude towards this mobile phone application but the actual result will only be revealed once the application is out for customer use.

In regard of making a connection between the use of mobile phones and health a new mobile phone application for identification of melanoma and other skin diseases has been developed by the Health Discovery Corporation. Melanoma is one of the types of skin diseases which cause cancer and leads to death. The development rate of melanoma was the greatest among the Americans in 2009.

This mobile application by Health Discovery Corporation will soon be launched publicly. It will allow the users to take the picture of the skin and send it to the Health Discovery Corporation directly. The picture of the skin will be then analyzed for melanoma and other skin diseases and then the results will be sent back to the customer, which will include what is the type of the skin and what are the possible risks the skin could be exposed to in future will be brought in the knowledge of the user. The company uses a Vector Machine Technology that employs sophisticated image analysis techniques to analyze the image of the moles, lesions and birthmarks and identifies problem with the skin of the user.

Health Discovery Corporation has done a lot of research in coming up with such a technology and mobile phone application therefore they have taken patent protection for this latest technology and mobile phone application. Such mobile phone applications and technologies have a potential to change the opinion of the people who criticize the use of mobile phone. How successful this application and technology stands will be determined after the official launch of this application.

To facilitate the mobile phone WiFi users Sagem Orga and Telefonica have recently announced to launch a Sim card named “SimFi”. This Sim card will have a built-in WiFi connection. The sim card has an embedded WLAN modem on in. It will give you freedom from the MiFi devices and broadband. You can access the internet easily through your cell phone without carrying MiFi or other broadband devices. One major feature of this sim card will be that your cell phone can act as a WiFi 3G router. Other cell phone devices and laptops nearby this SimFi can get connected to its WiFi and access the internet. The security systems will be almost the same as of the MiFi and other internet services. Only those devices will be able to connect to the SimFi which are authorized by the cell phone user.

The new technology called SimFi has the potential to make the MiFi and other broadband systems obsolete in near future. Laptop users will also shift to SimFi to browse internet as it absolve them from carrying an extra gadget with them to connect to the internet. This unique and exciting product will be available in the markets by the end of 2010. The price of this product is yet to be decided. So, just wait for its launch to get the details and see what changes this SimFi will bring in our lives.

If you are looking for a cell phone to buy then wait until the new Nokia comes in the market. This new Nokia phone would be capable of measuring the speed, distance and direction of any object. This new phone is installed with a traditional radar sensor. It will use electromagnetic waves to provide different type of mobile wireless sensing.

With this new feature you will be able to adjust the volume of the mobile phone with the movement of your hands without touching the cell phone. This radar technology will be so much powerful (so much that even when it has something in its way like pants or a wooden or plastic sheet it will still work). You will be able to measure the speed distance and direction of a human as well. This latest technology has a wide scope of bringing another big change in the lives of people. Possibilities with this technology are endless. This technology can help you use your cell phone like a security system for your office and house as it catches any movement around it.

This innovative concept was presented at Demo House 2010 in an event jointly hosted by Aalto University, the Technical Research Center of Finland (VTT) and Nokia Research Center (NRC) in celebration of their ongoing research collaboration at the Otaniemi campus. The technology faces some criticism as it could be dangerous and people may also use it for wrong purposes. That is probably the reason why it has not yet been launched in the market.

Recent statistics for a website showed that more traffic is attracted by the Android phones as compared to the iPhone. Visits for the Android users grew to almost 350 percent from the end of 2008 till the ends of 2009 whereas the visitors for iphone grew by only 170 percent. People are always looking for more advance applications, games and software’s for their Android handsets whereas iPhone users made less downloads to their cell phones. This clearly shows that the Android cell phones are attracting people’s attention towards advance technology more effectively.

Although, these statistics show quite positive signs for Google Android, there could be some reasons where it may fail to acquire the greater market share. This may happen because most of the people are not concerned about the software. They just look at how appealing a cell phone is in terms of its design and shapes. Fewer limitations in a cell phone do not matter for people who are not technical savvy and they just neglect these limitations, if the cell phone is attractive. We know that iPhone has made its ground and is widely acceptable for the users despite of its limitations but Android’s success will depend a lot on its cell phone models. Nobody can guarantee as to which cell phone is going to be accepted in the market and which one is not. However, the statistics seems to be going in the favor of Google Android.