Recent report by the Pakistan Telecommunication Authority confirms that the total number of cell phone users in Pakistan have crossed the mark of 99 million in fiscal year 2010. Compared to the last year the number of cell phone subscribers has increased up to 5 percent. Such an increase is really favorable for the economy of Pakistan.
The fiscal year 2010 was a tough one for the cell phone operating companies in Pakistan as the competition between them has really gained momentum. All the cell phone companies are always planning new and different strategies to gather the market share. They offer different packages in the market to attract new customers and retain the older ones. The major issue mobile phone operating companies faced this fiscal year was that of clearing in-active subscribers. Zong cleared more than 300,000 in-active subscribers, Ufone cleared 0.5 million of them and Warid cleared almost 1 million in-active subscribers.
According to the PTA’s report Mobilink is the market leader with 32.47% market share. Other cellular mobile operators share in the market is Telenor 23.99%, UFone 19.71%, Warid 17.07% and Zong 6.76% respectively. Out of all the cellular companies in Pakistan Warid is the one whose market share has reduced by almost 2 percent. The reason Warid lost its market share is more attractive bundle packages offered by other cell phone operating companies.
There are still 40 percent people in the country which do not use a mobile phone. This means the telecom industry in Pakistan still has a long way to go. The call rates and SMS rates in Pakistan are already very low and this competition between the CMO’s in Pakistan to attract the remaining 40 percent will further bring exciting offers and rates for the Pakistani’s.