Over the years a lot of methods of advertising have come up on the scene. Companies are making every possible effort to market its product through advertising. They use different modes of advertisement. One of the famous advertising modes used these days is the mobile advertising. It means to advertise your product via mobile phones.

We all know mobile phones play an essential part in our daily life. They have out numbered the users of TV, desktop PC’s and laptops. Today they have become popular channels for marketing and advertising. Through mobile advertisement the companies could reach their target audience any where, any time. Companies use mobile phone for virtual marketing purpose and use mobile phones as a media to attract the customers. Companies send information about their products and services to the target audience through SMS. As SMS is restricted to text only, companies use MMS to send audio and video messages to the customers. They also put advertisements on different applications and games of mobile phones. Some companies take the record of cell phone numbers from the network providers and do telemarketing by advertising their product through calls. Mobile phone users are looking for cell phones which have WAP and WiFi facility so that they can browse internet. Which means mobile advertisements may absorb the internet advertising and marketing as well.

Google generates most of its revenues through ads on publisher’s website. Now, as we all know that most of the people browse websites on their mobile handsets, even websites like Google cannot neglect the mobile advertisement. This gives a clear idea that advertisement on mobile phones is the next big thing in the year 2010, as in 2009 Japanese companies were able to attract almost 1 billion dollar business through mobile advertising only. In the words of Jumtap’s CMO Paran Johar: “If there is any doubt that 2010 is the year of Mobile Advertising, Apple just cleared up any speculation. For pessimists who thought the Google acquisition of Admob was a fluke, this reinforces that mobile advertising is here to stay.”