According to a recent research by International Telecommunication Union, the number of mobile phone users has reached up to 4 billion. Mobile phones are not only used in first world countries but they are widely used in developing countries and underdeveloped countries too.

With the increase in mobile phone users the mobile phone companies are trying to come up with new and exciting features for its users. People are always looking for something new which they get in new mobile phone models. One of the most famous features of mobile phone these days is broadband facility. The broadband service penetration rate in countries like UK, America, Sweden and Malaysia is worth noticing. According to a research almost 50 percent of population of Malaysia uses the service of mobile broadband. People have laptops and PC’s through which they can avail the broadband service still they look for it in the mobile phones. No doubt the broadband service allows the user to use internet at a higher speed but why do people need it in their mobile phones too?

People want to enjoy every moment of their life and want to keep in touch with friends and social circle all the time. Moreover, people find it easy to carry a mobile phone with broadband facility and do their work through it. One major reason why people want a broadband service facility in their mobile phones is that people have become addicted to the social media websites like facebook, orkut, twitter, flickr and yahoo. They always want to communicate with other people, stay in touch and increase their social networking. People while driving, traveling, walking, working in office, at home or doing any thing keep using these social media websites.

In addition to these social media websites, software’s like skype have pushed people more towards using broadband facility on mobile phones where people can make voice calls and video call through internet. And as we all know mobile phones now have the broadband facility, definitely people will go after it. The scope for the telecommunication industry is bright as the survival with out cellular phone is unimaginable.